![]() ![]() We discussed practical tips on how to increase the chances that people follow through on your work.īy applying these tips and strategies, we can ensure service design doesn't become mere "corporate entertainment" and makes a real difference. Recently, Lisa Salamone hosted a session in our Circle alliance where members shared their experiences on sustaining momentum. If you've ever struggled with getting your insights to stick, you're not alone. It's easy to get caught up in the research and ideation phase, but true success only comes from making a tangible impact on our customers. Let's keep making a positive impact together!Įxplore our community for in-house service design professionals.Īs service designers, we often face the challenge of sustaining momentum for change after the initial excitement of a project. It might not be easy or pain-free in the beginning, but in the end, everyone wins.Īlthough we explore cultural differences between countries and continents, the lessons we discuss in this episode apply to all companies and organizations, regardless of location. Join us as we delve into ways to contextualize service design for diverse cultures, move beyond a process-oriented approach, and focus on creating intangible value. JJ, who has witnessed firsthand how people adopt the "textbook" version of service design, shares practical tips on holding yourself and your clients to higher standards. And that's precisely what this episode is all about. It doesn't work."Īs service design professionals, it's up to us to change this narrative. The longer we maintain this approach, the greater the risk of service design being dismissed as another short-lived fad: "We've tried it. When we stick to this one-dimensional narrative, we end up doing service design on a surface level, wondering why the underlying issues we're trying to address remain unimpacted. While this storyline might make it easier to initially "sell" service design, it doesn't consider the systemic value being created, the need to contextualize service design to fit diverse cultures, and the time it takes to deliver meaningful outcomes. However, the prevalent narrative around service design in recent years suggests that it is a codified process with specific outcomes that can be applied to almost any situation. What does it take to unlock the full potential of service design? That was the burning question in my recent conversation with Jung-Joo (JJ) Lee.Īs you know, service design's true value goes beyond delivering specific artifacts or running workshops.
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